fragrance creation through technology and artistry.
A luxury digital platform where anyone can design their own perfume — from scent notes to bottle design — made for Saudi Arabia’s new generation of innovators.
Experience the future of luxury personalization — where technology meets tradition.
Luxury fragrances in Saudi Arabia are steeped in tradition — yet tradition alone
no longer satisfies today’s consumer.
Modern buyers crave personalization, but existing brands rely on pre-made formulas, generic packaging, and limited engagement.
Despite a booming luxury sector, there remains a lack of technology-driven options that empower customers to create something truly their own.
Perfume Essentials was created to close that gap — blending innovation with individuality.
Perfume Essentials introduces a fully digital ecosystem where personalization is effortless and luxurious.
Our platform gives users complete creative control:
A curated library sourced globally.
Shapes, materials, and accents crafted to individual taste.
Designs reflecting Saudi elegance and cultural identity.
Option to add personalized or corporate logos.
A new dimension of luxury, where every bottle carries a personal story.
Saudi Arabia’s perfume market is expected to reach SAR 19.7 billion by 2025, growing 6.8 % annually.
With 76 % of consumers preferring customized products and 65 % spending over SAR 1,500 yearly on fragrances, the potential for digital customization is enormous.
Perfume Essentials stands at the intersection of culture, innovation, and opportunity — ready to transform how Saudi consumers experience scent.
In a market built on tradition, we bring personalization to the forefront of luxury.
Our platform fuses sensory creativity with intelligent software to elevate every interaction.
Together, these innovations turn luxury craftsmanship into a data-driven art form.
Real-time bottle and packaging visualization.
Suggests ideal note pairings based on preference and cultural context.
Lets users visualize the product before purchase.
Enables cross-device design management.
We’re not just digitizing fragrance — we’re reinventing how it’s created.
This model ensures both scalability and sustainability, with profitability achieved by Month 15.
Perfume Essentials generates recurring and diversified revenue through:
Personalized perfumes with 65 % profit margin.
SAR 299 monthly, 78 % retention rate.
Branded bulk orders for companies, 40 % margin.
Luxury kiosks and department-store collaborations, 30 % commission.
Designed for growth, structured for stability.
To establish Perfume Essentials as the leading name in luxury fragrance personalization, our strategy combines digital innovation, experiential retail, and influential brand positioning — all carefully phased for scalable growth across Saudi Arabia and the GCC.
Our expansion plan unfolds in three strategic phases, each designed to scale growth and establish Perfume Essentials as the region’s luxury personalization leader.
Flagship studio in Riyadh’s Kingdom Centre, mobile app launch, and collaborations with Saudi influencers.
Studios in Jeddah and the Eastern Province, corporate client programs, and partnerships with Rubaiyat and Saks Fifth Avenue.
Entry into UAE and Qatar luxury markets, advanced personalization, and limited-edition collaborations with Saudi designers.
Through this phased approach, Perfume Essentials evolves from a visionary concept into a regional luxury powerhouse — setting the stage for sustained profitability and investor growth, as outlined in our upcoming Financial Projections.
A leadership team built to redefine how luxury connects with technology.
Mushtaq Abdo — Founder & CEO
With 15 years in luxury retail across the GCC, Mushtaq leads Perfume Essentials with deep expertise in brand scaling and market strategy.
Supported by advisors from LVMH, regional retail groups, and Saudi investment firms, the team unites craftsmanship, innovation, and vision.
Let’s create the next chapter of fragrance together.
Perfume Essentials — where innovation meets elegance, and scent becomes signature.